700 followers and 90% revenue from email for creative tools

Client background

A creator-focused tools brand (templates, presets, design resources) serving designers, photographers, and content creators.

The situation

The brand launched with a small Instagram following and sold products through DMs and Stories. Revenue was inconsistent, reach was capped by the algorithm, and there was no owned channel for launches.

What we did

Built an email-first funnel: every Instagram post and Story drove to a free resource download with email capture. Launched a weekly email showcasing new products, tutorials, and behind-the-scenes content.

Segmented the list by creator type (designer, photographer, video editor) and sent personalized product recommendations.

Short-term results

Email list grew to 700 subscribers within five months. Email-driven sales accounted for 90% of total revenue.

Long-term impact

Email became the core distribution channel. Every product launch now hits the list first, and conversion rates from email are 6x higher than social.