200+ leads and a 3M contract for home design software

Client background

A home design software company (architectural planning and visualization tools) targeting architects, interior designers, and construction firms.

The situation

The product was solid, but the sales pipeline was thin. Outbound was expensive, and inbound was slow. The brand had an email list but no nurture strategy — just product updates and feature announcements.

What we did

Rebuilt the email program: segmented by role (architect, designer, contractor), built persona-specific drip sequences, and created value-first content (design trends, project walkthroughs, technical how-tos).

Every email had a single CTA: book a demo or download a resource that led to sales contact.

Short-term results

Generated over 200 qualified leads in six months. One enterprise lead converted into a 3M annual contract.

Long-term impact

The email engine became the primary lead-gen channel. Every content piece, webinar, and case study now feeds into the nurture flow.