100+ inquiries for a fresh food app

Client background

A fresh food delivery app (groceries and meal kits) competing in a crowded local market with established players.

The situation

The app had product-market fit in its home city but struggled to scale user acquisition. Paid ads were expensive, and organic reach was limited. The brand needed a repeatable, low-cost lead-gen channel.

What we did

Built a neighborhood-focused email outreach campaign: partnered with local food bloggers, community groups, and building managers to distribute exclusive first-order discounts.

Each email included a personalized offer and a direct reply-to address for questions, making the campaign feel local and human, not corporate.

Short-term results

Generated over 100 inquiries within the first two months. 35% converted to first orders, and 60% of those became repeat customers.

Long-term impact

The neighborhood-first email strategy became the template for new market expansion. Every new city launch now starts with the same localized outreach playbook.