A discount platform that owns its category searches

Client background

A software discount/voucher distribution platform — a small site with a big idea: be the answer to every "cheap [product]" searches.

The situation

One-person operation technically, but the site was a classic long-tail opportunity. The problem: the site's content was scattered, with no keyword structure.

What we did

Keyword architecture first: every product category got its own content cluster. Referral codes were built into the content flow itself.

Short-term results

Daily visits crossed 1,000 with search traffic steady in the 1,450–2,300 range — from a site with almost no brand following.

Long-term impact

The content cluster keeps compounding: each new product page adds a new long-tail position, and the commission model means every visitor has a conversion path.