10M+ indexed pages and the B2B word that matters

Client background

An industrial B2B software platform (equipment and components marketplace with procurement tools) serving technical buyers.

The situation

The search bar is the sales rep: buyers search category terms, not brand names. The site had years of content but no architecture that told Google what it was about.

What we did

A two-layer rebuild: quality content targeted at the head terms the whole industry searches for, and internal linking that actually flows authority.

Short-term results

Over 10M pages indexed; head terms for the industry firmly on page one.

Long-term impact

The indexed base became a moat: competitors must out-produce 10M pages of category authority to compete.