A B2B keyword meets the homepage, naturally

Client background

A low-code / app development platform — the kind of product whose buyers search the category word before they even know the brand exists.

The situation

A strong platform, invisible on the search term that defines its business. The homepage was a generic product page: good for humans, meaningless for search engines.

What we did

Rebuilt the homepage around the business keyword — semantically, not stuffed: service and capability sections, product structure, and trust signals.

Short-term results

The head term landed on page one for the business category — with the homepage itself ranking.

Long-term impact

The term is now a permanent intake channel for B2B leads. Because the ranking sits on the homepage, the signal compounds with every product update.