2,500+ pages indexed for a services firm

Client background

A professional services firm (consulting and advisory) with deep industry expertise but almost no search presence beyond the brand name.

The situation

The firm had credibility, case studies, and white papers — but no content strategy. Everything lived in PDFs or behind forms. Google couldn't see it, and prospects couldn't find it.

What we did

Unlocked the content: turned PDFs into web pages, restructured case studies into service landing pages, and built topic clusters around the firm's core practice areas.

Every insight, framework, and case example became a search-optimized page with structured internal linking.

Short-term results

Over 2,500 pages indexed within nine months. Organic search became the #1 source of inbound inquiries.

Long-term impact

The content library became the firm's primary business development asset. Every new engagement now generates content that feeds back into the search engine.