1,000+ Pinterest saves for a wedding SaaS

Client background

A wedding planning SaaS platform (guest management, invitations, budgeting tools) where visual discovery drives awareness.

The situation

The product worked, but no one was searching for it by name. The brand needed to own the visual inspiration searches that happen before a couple even knows they need planning software.

What we did

Built a content library of Pinterest-first visual guides: seating charts, budget breakdowns, timeline templates. Each piece was designed for pinning: vertical format, branded but subtle, with clear utility.

Every pin linked to a landing page with a free template download and a soft product intro.

Short-term results

Over 1,000 saves within the first campaign cycle. Pinterest became the #2 referral source for trial signups.

Long-term impact

The visual content library became evergreen: pins compound over time, and each new template extends the brand's footprint in wedding planning searches.