Social engine: 1.87M followers for a smart mobility app

Client background

A smart mobility app (travel and transport) operating in a saturated social market with local and international competitors.

The situation

The brand had 800K+ followers but was outpaced by international rivals with deeper pockets. The audience was there, but content was reactive: one-off moments, no repeatable editorial system.

What we did

A full KOL strategy and quarterly editorial calendar: travel, lifestyle, and food creators tied to seasonal hooks. Each KOL received a content brief built around the product use-case, not just visibility.

The engine itself became the asset: repeatable audience targeting and content testing loops.

Short-term results

Followers grew to 1.87M in nine months. User-generated content increased by 320%.

Long-term impact

The KOL engine became the core of their social product calendar. Every campaign phase now has a creator strategy embedded from day one.